Fine Edge Wood Working specializes in handcrafted jewelry boxes and custom wood pieces. Their site was made with Microsoft FrontPage in 2001. The redesign goal was to modernize the online store and use analytics to organize the catalog based on popularity. Through a careful design process, we created a clean, unique site that highlighted each crafted piece, while keeping the simple and unique visuals the owner valued.
In order to import their extensive catalog we used an Airtable database to pull item descriptions and images off the old site and import them into WordPress. The client accepted the new site and moved it to his hosting account, but later reverted to the old one, https://alladd.com. It was a great disappointment!