This was our most ambitious site to date — not because of fancy plugins, but because of the content depth. Vikasa Partners is a new business started by a Fortune 500 human resources consultant, Archana Kansagra. The site extends what can be conveyed by a LinkedIn profile, generally how consultants are found and selected from.
None of us had any familiarity with the kind of thinking and depth of services offered at this level, and in order to differentiate Vikasa Partners from other corporate sites, we had to learn a lot very fast and develop designs that could convey that information quickly to clients deciding who to hire.